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DUNCAN ELDER

COPYWRITING, CONTENT

I produce high-quality copy to help brands with their marketing goals. Based in South Korea, I work with companies globally. Scroll down to see examples of what I can do.

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 WORDS THAT CREATE A LASTING IMPACT

I write content for companies looking to grow, introduce new products, or increase authority in their industry. Whether you need expert help with a one-off project or long term support for your business, I can help. Companies I have worked with include those in the technology, software, tourism, and sales/marketing industries.

WEBSITE COPY

Whether you're releasing new products, expanding to new markets, or revamping your web presence, my copy will help you reach your goals.

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BLOG POSTS AND ARTICLES

My blog posts help you build authority in your industry and increase your online presence. They can be SEO optimised when required.

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EMAIL AND SOCIAL

Staying connected with a global audience is more important than ever. I create social posts and emails that make it possible.

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LOCALISATION AND EDITING

If you already know what you want to say, I can ensure you do it in a way that connects in an impactful with your target audience.

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ARTICLES

Here is a selection of my work.

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IT'S BEEN A YEAR SINCE THE MAGPIE BREWERY OPENED ON JEJU

This article was based on an interview with the brewer and the co-founder of the Jeju-based brewery Magpie Brewing Co. It told the story of their first year on the island and how they have adapted and grown.

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POTENTIAL FOR REGULATIONS FAIL TO DAMPEN CRYPTOCURRENCY FEVER IN KOREA

Cryptocurrency has taken off big time in Korea. This article, written just after Bitcoin reached a new high following a fall in Sept. 2017, looks at why it is so popular in Korea as well as what challenges exist to its growth.

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COOKIEPRO WEB CONTENT

CookiePro hired me to

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WEB COPY

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TRAINING.COM.AU

training.com.au is a website that has gathered together hundreds of courses in Australia to help people with their career goals. My work for them involved researching and then clearly presenting information about the massage therapy career path to help the reader make an informed decision about taking a course in massage therapy.

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HOTELIER MARKETING

Hotelier Marketing came to me to help them produce a site to show off their unique skills in the hotel marketing world. Targeting small, independent hotels, the content I produced showed the value of the service provided by explaining how digital marketing can help a hotel gain customers and increase their independence.

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BRANCH MARKETING

Branch Marketing asked me to do the clients pages of their website after being impressed by articles I had written for one of their clients. By going into some detail about the strategy Branch Marketing had used, as well as by clearly showing the results the company had achieved, I was able to create profiles that show off Branch Marketing's work to  future clients.

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“Duncan works efficiently and to a high standard. I can definitely recommend Duncan as a quality freelancer.”

Jonathan Arthur, Marketing Associate at English First

"Perfect work all round.”

James Silverwood, Head of Branch Marketing

"Duncan was great to work with, he produced some great work within the time frames required and communication was excellent. We'll definitely be calling on him again!"

Nicole Dardemann, Projects Coordinator at Liquidlabs Digital Marketing

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BLOG POSTS

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BOEMA COFFEE

Boema are an espresso machine company based in Australia. The work I did for them was a blog post in order to showcase the benefits of their two new coffee machines. The article played on the history of the company while showing how the products could help their customers' business.

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ENGLISH FIRST

Education First are one of the largest education companies in the world. They provide English lessons to students in many different countries although their main market is China. They came to me to help them produce a series of articles that they would publish on external websites to help them recruit new teachers by showing them how exciting a life teaching English can be.

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WILLSHIP

I produced a series of blogs posts, articles, and web content for the Australian shipping company Willship. After doing keyword research I created posts that offered useful information about shipping a vehicle from Australia and were also likely to be found on search engines. Many of the posts I wrote rank on the first page of Google for their target search terms.

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CONTACT

Thank you for reviewing my Portfolio. Please get in touch to find out more.

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